We’re proud to announce America II and Advanced MP Technology are now branded as one – A2 Global Electronics + Solutions.
Starting the next chapter in our journey, A2 Global Electronics + Solutions is the next generation of America II Electronics & Advanced MP Technology – unifying our legacies as a new global leader of electronic component distribution and supply chain solutions.
Why are America II and Advanced MP Technology changing their brand identity?
Over the last 40+ years, America II and Advanced MP Technology have become respected, established providers of electronic components and supply chain solutions. When we came together in 2018, we were able to offer more services and greater reach with the same commitment to customer service and quality that has defined both companies. Now, joining together under a new brand identity allows us to better define America II and Advanced MP as one.
A2 Global Electronics + Solutions represents the bold, new identity of a global leader in the electronics industry. The A2 logomark reflects on both America II and Advanced MP’s legacies, as well as their literal beginnings with the letter “A”. “Global” defines the scale and size of our company as a whole — today we have 13 global offices and 5 warehouses in the Americas, EMEA, and APAC regions.
What else is changing?
America II and Advanced MP Technology are changing their brand identity to A2 Global Electronics + Solutions. Here’s what this means:
- Brand identity: Along with the name change, A2 Global comes with a new modern logo and a bold new color scheme.
- Website: A new, cutting-edge website — A2GlobalElectronics.com — now replaces Americaii.com & AdvancedMP.com.
- Social Media: A2 Global is active on its own social media channels, including: LinkedIn, Facebook, Twitter and YouTube. Follow us!
- LinkedIn @a2-global-electronics
- Facebook @a2globalelectronics
- Twitter @a2_global
- Employee Emails: Our employees have updated email addresses with the @a2globalelectronics.com sending domain to reflect the new brand identity. Contact your sales rep today to talk about our new brand!
- For more information, please contact your sales rep or view our FAQ sheet.
Although our brand is changing, A2 Global will uphold the long-standing values held by America II and Advanced MP. Together we are better equipped than ever to provide industry-leading solutions in electronic component distribution and supply chain services.
What does A2 Global Electronics + Solutions stand for?
A2 Global is a true redefinition and the next generation of America II and Advanced MP Technology. Our business is built around our people, and our success is built on their relationships. A2 Global is defined by the following mottos:
We are customer centric: Our customers are more to us than a transaction. Relationships define our business.
We are reliable: Our customers know if we say we can do it, we’ll get it done.
We are authentic: Our risk-based approach ensures greater access to quality parts.
We are agile: We are responsive to customer needs in a way our larger competitors can’t be – no red tape here!
We are global: We have a robust network of partners and sources around the world.
We are tenured: We are a known (and trusted) player in the electronic components industry.
Moving forward as one
At A2 Global, we offer more services and greater reach with the same commitment to customer service and quality that has defined both companies for decades. We are A2 Global — and we are just getting started.